Together, our team reinvigorates financial services marketing.
Tad provides strategic counsel on campaign design and optimization across all FMCG Direct clients. Tad collaborates with clients to define the campaign production goals and key learning objectives, and then develops the optimal test cell design to achieve those goals. Tad has developed a reputation for his ability to accurately forecast campaign performance, including accounts, balances, and profitability. FMCG Direct clients look to Tad to distill the critical insights from the results of each campaign that will "move the needle" in future campaigns. The success of FMCG Direct is due, in large part, to Tad's vision and practical experience across hundreds of direct marketing campaigns. Tad received his BA with honors from Harvard University.
Along with developing and implementing campaign strategy and test design, Kristopher oversees the delivery of integrated, cross-channel marketing solutions using analytics, data and technology. He also shares responsibility for developing and continuously improving FMCG Direct's core intellectual property, including the Financial Personality® segmentation system, the Consumer Financial Insights® scoring suite, and the firm's lifespan analysis and profitability modeling tools. With clients, Kristopher works tirelessly to channel high-level business goals into tactical marketing strategies. Clients rely on him to quickly and accurately forecast production levels and profitability, select and apply the appropriate analytical tools, and clearly explain campaign objectives, tests and results to all stakeholders. Kristopher received his BA with highest honors from Princeton University.
Derek is responsible for developing and guiding the marketing analytics strategy at FMCG Direct. He oversees the database marketing and analytics group, and also directs the many facets of FMCG Direct research and development initiatives. Derek works with a highly motivated team that enjoys helping clients convert data into actionable, measureable insights that maximize shareholder value. Prior to joining FMCG, Derek's management consulting experience was acquired at American Management Systems where he specialized in financial services software development and systems integrations. Derek received an MA in statistics from Harvard University. He also holds an MS in mathematics from Purdue University and a BS in mathematics from Indiana University.