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Financial services industry veterans.
Marketing sciences experts.
Creative innovators. Thought leaders.

Together, our team reinvigorates financial services marketing.

Tad C. Leblond

Tad C. LeBlond

Executive Vice President

Tad provides strategic counsel on campaign design and optimization across all FMCG Direct clients. Tad collaborates with clients to define the campaign production goals and key learning objectives, and then develops the optimal test cell design to achieve those goals. Tad has developed a reputation for his ability to accurately forecast campaign performance, including accounts, balances, and profitability.

FMCG Direct clients look to Tad to distill the critical insights from the results of each campaign that will "move the needle" in future campaigns. The success of FMCG Direct is due, in large part, to Tad's vision and practical experience across hundreds of direct marketing campaigns. Tad received his BA with honors from Harvard University.

Kristopher Lazzaretti

Kristopher D. Lazzaretti

Executive Vice President

Along with developing and implementing campaign strategy and test design, Kristopher oversees the delivery of integrated, cross-channel marketing solutions using analytics, data and technology. He also shares responsibility for developing and continuously improving FMCG Direct's core intellectual property, including the Financial Personality® segmentation system, the Consumer Financial Insights® scoring suite, and the firm's lifespan analysis and profitability modeling tools.

With clients, Kristopher works tirelessly to channel high-level business goals into tactical marketing strategies. Clients rely on him to quickly and accurately forecast production levels and profitability, select and apply the appropriate analytical tools, and clearly explain campaign objectives, tests and results to all stakeholders. Kristopher received his BA with highest honors from Princeton University.

Derek Elmerick

Derek S. Elmerick

Managing Vice President

Derek is responsible for developing and guiding the marketing analytics strategy at FMCG Direct. He oversees the database marketing and analytics group, and also directs the many facets of FMCG Direct research and development initiatives. Derek works with a highly motivated team that enjoys helping clients convert data into actionable, measureable insights that maximize shareholder value.

Prior to joining FMCG, Derek's management consulting experience was acquired at American Management Systems where he specialized in financial services software development and systems integrations. Derek received an MA in statistics from Harvard University. He also holds an MS in mathematics from Purdue University and a BS in mathematics from Indiana University.

Samuel J. Ielapi

Samuel J. Ielapi

Managing Vice President

Sam is a strategic relationship owner with more than 10 years of experience serving financial services institutions at FMCG. Sam partners with clients to design, create, and implement acquisition and engagement marketing campaigns across all paid media channels. As the key owner of campaign planning, he collaborates with client and brand teams to develop intelligent campaigns that grow business banking and consumer banking market share.

Sam helps drive successful campaign performance with a strategic approach towards segmentation, promotional offers, product positioning, and media channel spend. He is responsible for overseeing internal teams dedicated to project management, creative design and development, and campaign production and deployment. Along with his client relationship duties, Sam shares responsibility of expanding and monetizing FMCG’s new product development and go-to-market solutions and spearheads communication and culture efforts within FMCG. Sam received a B.S. B.A. in Finance and International Business from Georgetown University.

David Brauntuch

David Brauntuch

Vice President
Maureen Cawley

Maureen Cawley

Head of Talent & Culture
Amy Herguth

Amy Herguth

Chief Operating Officer
Alexandra Moss

Alexandra Moss

Vice President
Elissa Rodd

Elissa Rodd

Vice President
Stephen Ryan

Stephen Ryan

Vice President
John Tracy

John Tracy

Vice President