You Won’t Know, Until You Test It

Accurately measuring return on investment should be a top priority for marketing executives with a focus on increasing shareholder value. As a result, we recommend directing budget to marketing channels where the campaign economics can be precisely measured. Direct mail…

Business Loan Growth

Recently FMCG Direct published a white paper discussing how direct marketing can be used to drive business loan growth. This paper was written in reaction to the common belief among financial marketers that direct marketing – and specifically direct mail…

What’s in Their Wallet?

If you had two customers with the same product portfolio and balance contribution, would you tailor your cross-sell strategy differently by customer? What if you had a view into each consumer’s wallet and the opportunity was very different between the…