Focused excellence in
financial services marketing.

We focus on financial services. We specialize in direct mail and digital marketing.
We deliver extraordinary results in small business and consumer marketing.

Small Business Direct Mail Campaigns

Using our turnkey Business Acquisition Marketing System, we help banks and other financial services companies profitably grow their small business franchise. Our clients typically add between 10-20% annual growth in new small business deposits and loan balances, exceed 1,000% return on marketing investment and achieve campaign payback in less than 4 months.
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Consumer Direct Mail Campaigns

Using our turnkey Consumer Acquisition Marketing System, we help banks and other financial services companies profitably grow their consumer franchise. Our clients typically add between 10-20% annual growth in new consumer deposit balances, loan outstandings or investments AUM. Most will also exceed 500% return on marketing investment and achieve campaign payback in less than 6 months.
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Digital Marketing Campaigns

Through our partner, Experian® Marketing Services, we leverage Audience IQ, a digital marketing platform. This solution integrates our Financial Personality® scores and our Consumer Financial Insights® scores with the largest addressable audiences in the U.S. so that financial services marketers can better target, engage and convert digital visitors to buyers.
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Intellectual Property and
Data Assets

The cornerstones of FMCG Direct's turnkey marketing systems are its proprietary segmentation frameworks and scoring models. For organizations that are interested in improving their in-house targeting models and list development, we offer licenses for two of our household-level scoring systems: Financial Personalities® and Consumer Financial Insights®.
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