Financial Personalities® are multi-dimensional, category-specific segmentation frameworks based on both self-reported and actual financial services-related needs, attitudes and behaviors. Financial Personality® scores are used by marketers across a wide range of applications, including targeting households based on their product preferences and product usage within specific categories, e.g., Credit Card, Deposits, Home Equity, Investments, Prepaid Debit Card.
Financial Personality® scores can be appended to both customer files and prospect files and are available for both invitation-to-apply (ITA) campaigns and pre-screen campaigns, where applicable. Financial Personalities® are household-level scores and are therefore more accurate than zip+4 scoring systems. All Financial Personality® scores comply with regulatory data guidelines, where applicable.
Financial Personality® segmentation frameworks and scoring licenses are available for the following categories:
- Credit card
- Home equity
- Life insurance
- Personal lines and loans
- Prepaid debit card