Small Business Direct Mail Campaigns
We help banks organically grow their small business franchises - deposits, loans, and cash management services. Our clients' direct mail campaigns typically:
Our targeting process leverages the most extensive array of small business list sources that are aggregated and analyzed to produce high-performing campaign lists.
- Produce campaign return on investment that exceeds 1,000%
- Achieve campaign payback in less than 4 months
- Annually, add 10-20% growth in small business deposits and loan balances
How do we produce such exceptional results?
Our Business Acquisition Marketing System (BAMS) enables us to identify the most attractive small business customers and prospects, and through BAMS, our clients can then extend the most appropriate product offers. We develop target small business files that leverage product-level responder models for multiple product categories, including business checking, commercial loans and lines of credit, and commercial real estate loans. After delivering a campaign, we distribute prioritized leads to our client's sales force.
From the insights that our proprietary research provides, we develop direct mail creative that resonates with small business customers and prospects. The formats and strategies we use are continuously updated through champion-challenger testing across hundreds of direct mail campaigns each year.
Finally, we apply robust measurement and reporting techniques to accurately assess a campaign's performance and inform on-going improvements to future small business targeting and creative tailoring.