White papers that provide new color for the financial services marketer.
Our white papers provide new perspectives and address breakthrough approaches for financial services marketers.
Investing Big in Small Business Marketing
Breakthroughs in direct marketing to businesses are generating astonishing returns on investment. Banks allocating higher proportions of marketing budget to small business are enjoying accelerated revenue growth.
Is It Possible? Revenue Growth While Achieving 200% to 1000% Returns on Marketing?
Analytic insights into consumers and small businesses can dramatically increase the payoff from marketing and sales, and can be obtained without waiting for a comprehensive data warehouse and any necessary steps to upgrade your internal analytic team.
Should Direct Mail Get a Greater Share of Your Marketing Budget?
Banks deploying new targeting and measurement approaches in deposit and lending campaigns are enjoying 60% to 100% increases in new-to-bank customers, positive year one cash flow, and 300% to 1,000% returns on marketing spend (ROMI). Rigorous analysis supports the decision to allocate significant budget to this transformed marketing channel.
Deposit and Profit Opportunity in Small and Medium-Sized Businesses: 9 Reasons Why Most Banks Are Not Realizing Their Potential
Most banks perceive the small and medium-sized business segment as quite stable, offering exceptional profitability and low cost deposits. However this is not the case, as a few banks have broken out from the pack, achieved high levels of organic growth, and gained share of low cost business deposits.
Branch Pruning: A Critical Test for Marketing and Customer Analytics
Banks seeking to maintain market share while downsizing their networks must excel at retention and prospect acquisition. Key is supercharging marketing with superior targeting of high profit prospects, including those that are less branch proximity driven. Based on our marketing execution results for clients spanning 12 years and over 1,000 campaigns, this can be accomplished while earning high ROI.
Business Loan Growth: An Underutilized Approach with High Returns and Quick Payback
A common view is that gaining share of loans from businesses requires a complement of superior bankers. Marketing support is often viewed skeptically. This white paper-based on proven results-shows how the right analytically-driven marketing support can add new loans quickly with a quick payback, plus help improve sales effectiveness.