White papers that provide
new color for the financial
Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.
Investing Big in Small Business Growth
Getting businesses to shift their banking relationship is a challenge. However, new analytics assembled from 17 third-party data sources have created breakthroughs in targeted marketing to smaller businesses. Astonishing return on investment, often over 500% or even 1,000% with rapid payback can be achieved.read more about Investing Big in Small Business… | request file
Is It Possible? Revenue Growth While Achieving 200% to 1000% Returns on Marketing?
Analytic insights into consumers and small businesses can dramatically increase the payoff from marketing and sales, and can be obtained without waiting for a comprehensive data warehouse and any necessary steps to upgrade your internal analytic team.read more about Is It Possible? Revenue Growth While… | request file
Seeking to Grow Profitable Deposits? New Targeting Approaches Can Be Powerful
New models improve the ability to target households with the highest deposit potential, providing a dramatic increase in return on marketing investment.read more about Seeking to Grow Profitable Deposits? … | request file
Should Direct Mail Get a Greater Share of Your Marketing Budget?
Banks deploying new targeting and measurement approaches in deposit and lending campaigns are enjoying 60% to 100% increases in new-to-bank customers, positive year one cash flow, and 300% to 1,000% returns on marketing spend (ROMI). Rigorous analysis supports the decision to allocate significant budget to this transformed marketing channel.read more about Should Direct Mail Get a Greater Share… | request file
Branch Pruning: A Critical Test for Marketing and Customer Analytics
Banks seeking to maintain market share while downsizing their networks must excel at retention and prospect acquisition. Key is supercharging marketing with superior targeting of high profit prospects, including those that are less branch proximity driven. Based on our marketing execution results for clients spanning 12 years and over 1,000 campaigns, this can be accomplished while earning high ROI.read more about Branch Pruning: A Critical Test for… | request file
Business Loan Growth: An Underutilized Approach with High Returns and Quick Payback
A common view is that gaining share of loans from businesses requires a complement of superior bankers. Marketing support is often viewed skeptically. This white paper-based on proven results-shows how the right analytically-driven marketing support can add new loans quickly with a quick payback, plus help improve sales effectiveness.read more about Business Loan Growth: An Underutilized… | request file
Deposit and Profit Opportunity in Small and Medium-Sized Businesses: 9 Reasons Why Most Banks Are Not Realizing Their Potential
Most banks perceive the small and medium-sized business segment as quite stable, offering exceptional profitability and low cost deposits. However this is not the case, as a few banks have broken out from the pack, achieved high levels of organic growth, and gained share of low cost business deposits.read more about Deposit and Profit Opportunity in Small… | request file
Reinvigorating Direct Mail in Financial Services: Capitalizing on New Insights into "Why" Consumers Buy
Moving beyond responder models by incorporating Financial Personality-based insights for targeting and message tailoring can generate breakthrough improvements in campaign ROI.read more about Reinvigorating Direct Mail in Financial… | request file
Double Growth of Profitable Revenues, Earn 500+% IRR, and Please Regulators: Is it Possible?
Advancements in direct marketing are enabling banks to gain profitable share while earning high returns on marketing investment. Below we discuss results related to small business.read more about Double Growth of Profitable Revenues,… | request file
The "Direct" Path to Small Business Deposit Growth
Breakthroughs in direct marketing to small businesses are generating outstanding returns on investment. Should your bank join the party?read more about The "Direct" Path to Small Business… | request file
Can Direct Marketing Techniques Be Effective in Originating Attractive Deposits?
Direct mail has been used for attracting low balance customers to free checking offers. Can it be used for gaining share of higher balance customers?read more about Can Direct Marketing Techniques Be… | request file
Direct Marketing Can Support Profitable Organic Growth when Measured Using Lifetime Value
Proper measurement and use of advanced segmentation leads to competitive advantage.read more about Direct Marketing Can Support Profitable… | request file
Small Business Banking: No Longer the Forgotten Segment
Many banks have added resources aimed at small businesses. This investing to what we describe as Level II has often worked, but will moving to Level III or IV soon be necessary?read more about Small Business Banking: No Longer the… | request file