Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.
Getting businesses to shift their banking relationship is a challenge. However, new analytics assembled from 17 third-party data sources have created breakthroughs in targeted marketing to smaller businesses. Astonishing return on investment, often over 500% or even 1,000% with rapid payback can be achieved.read more | request file
Analytic insights into consumers and small businesses can dramatically increase the payoff from marketing and sales, and can be obtained without waiting for a comprehensive data warehouse and any necessary steps to upgrade your internal analytic team.read more | request file
Banks deploying new targeting and measurement approaches in deposit and lending campaigns are enjoying 60% to 100% increases in new-to-bank customers, positive year one cash flow, and 300% to 1,000% returns on marketing spend (ROMI). Rigorous analysis supports the decision to allocate significant budget to this transformed marketing channel.read more | request file
Banks seeking to maintain market share while downsizing their networks must excel at retention and prospect acquisition. Key is supercharging marketing with superior targeting of high profit prospects, including those that are less branch proximity driven. Based on our marketing execution results for clients spanning 12 years and over 1,000 campaigns, this can be accomplished while earning high ROI.read more | request file
A common view is that gaining share of loans from businesses requires a complement of superior bankers. Marketing support is often viewed skeptically. This white paper-based on proven results-shows how the right analytically-driven marketing support can add new loans quickly with a quick payback, plus help improve sales effectiveness.read more | request file
Most banks perceive the small and medium-sized business segment as quite stable, offering exceptional profitability and low cost deposits. However this is not the case, as a few banks have broken out from the pack, achieved high levels of organic growth, and gained share of low cost business deposits.read more | request file
Moving beyond responder models by incorporating Financial Personality-based insights for targeting and message tailoring can generate breakthrough improvements in campaign ROI.read more | request file
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