Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.
The Payoff from Successful Marketing Can Be Substantial
The range of results achieved among banks is wider in analytic marketing than in most other functions.
What can be accomplished in small business demonstrates the potential payoff. Some banks are achieving over 1,000% return on investment with a payback period of months, and also doubling their revenue growth rate. Others are using the same marketing channel, in this case direct mail, and seeing negative returns. Still others are not making use of targeted direct marketing at all.
We have invested over 30 years mastering how to help banks outperform, with paybacks in months. In this white paper, we provide a checklist of opportunities...
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