White papers that provide
new color for the financial
services marketer.

Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.

Business Loan Growth: An Underutilized Approach with High Returns and Quick Payback

Most institutions interested in expanding business loans to customers and prospects lament the fact that they lack the ideal complement of top tier bankers. Too often many of their existing bankers have mixed effectiveness.

There are two options:

1. Wait until one assembles the ideal banker force, a process which can take years

2. Deploy other marketing approaches that can both directly drive new originations and improve sales force effectiveness.

This white paper addresses the second option based on our experience in providing banks with tactical marketing tools that enable precision targeting and tailoring of marketing stimulus and sales calls. This has proven ability to:

a. Stimulate businesses to independently seek out the bank to establish profitable new banking relationships

b. Improve the sales effectiveness of bankers of all skill levels.

The repeatable success of campaigns and lead lists allows us to provide a business case for what bottom-line impact will be achieved quarter by quarter. Our clients typically enjoy fully loaded payback in 6 to 8 months, with returns on investment that are in the "too good to be true" category...

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