White papers that provide
new color for the financial
services marketer.

Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.

The "Direct" Path to Small Business Deposit Growth

Direct mail is being used by many banks to raise deposits from mass market consumers. In our experience returns on spending run between 0% and 400%, depending on the sophistication of the program.

Significantly fewer banks are using direct mail campaigns targeting small business deposits. Is this worth considering? Given recent results, the answer is, emphatically, yes...

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