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Investing Big in Small Business Growth

The Challenge

Banks allocating higher levels of marketing investment in order to gain share of small businesses are enjoying accelerated and profitable revenue growth.

However, most banks still have limited or no direct marketing budget targeted to small businesses. Banks not capitalizing on this high return opportunity often tend to relate a history of underwhelming results from small business campaigns. This is not surprising, given the analytic complexity necessary for success.

Possible Outcomes

But when designed and executed properly, small business direct marketing is a revenue growth game changer, providing higher returns than other marketing initiatives.

Banks can achieve the following results...

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