White papers that provide
new color for the financial
services marketer.

Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.

Can Direct Marketing Techniques Be Effective in Originating Attractive Deposits?

There is new evidence that targeted mail containing segment-tailored offerscan be effective in attracting deposit rich, profitable accounts. In fact, generating 400+% return on marketing investment is possible. Banks of all sizes can now purchase and quickly deploy tested messages as part of theirmarketing aimed at improving Same-Store Deposit Growth, a key driver of shareholder value.

Our recent analysis reveals that the best 20% of U.S. banks ranked by Same-Store Deposit Growth averaged 9% annual increases in retail deposits from 1999 to 2005 and achieved average annual gains in shareholder return of 26% per year. In contrast, the bottom 20% of deposit generating banks had 0% annual Same-Store Deposit Growth, and only 5% in annualized shareholder return--a 5X performance differential.

Additionally, our analysis of the banks with the strongest Same-Store Deposit Growth has uncovered several value propositions that underpin the ability to gain share...

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