Our white papers provide new perspectives and address breakthrough
approaches for financial services marketers.
There is new evidence that targeted mail containing segment-tailored offerscan be effective in attracting deposit rich, profitable accounts. In fact, generating 400+% return on marketing investment is possible. Banks of all sizes can now purchase and quickly deploy tested messages as part of theirmarketing aimed at improving Same-Store Deposit Growth, a key driver of shareholder value.
Our recent analysis reveals that the best 20% of U.S. banks ranked by Same-Store Deposit Growth averaged 9% annual increases in retail deposits from 1999 to 2005 and achieved average annual gains in shareholder return of 26% per year. In contrast, the bottom 20% of deposit generating banks had 0% annual Same-Store Deposit Growth, and only 5% in annualized shareholder return--a 5X performance differential.
Additionally, our analysis of the banks with the strongest Same-Store Deposit Growth has uncovered several value propositions that underpin the ability to gain share...
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