Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?
A large regional bank sought to acquire new small business relationships. In addition to an appetite for new small business deposit accounts, there was a bank-wide initiative with aggressive lending acquisition goals. The client also wanted to increase the use of its merchant services and remote deposit capture offerings among current small business customers.read more
A large regional bank wanted to generate new banking relationships with high-profit potential households that recently moved into its footprint. The bank sought a direct mail campaign that both would reach the new mover targets in the shortest possible turnaround time and would focus only on those households with the highest likelihood of responding.read more
A large regional bank sought to cross-sell money market account (MMA) products to eligible current customers. The bank wanted a highly focused mailing that would target only those households with the highest level of deposit balances.read more
A mid-sized regional bank sought to improve its lending market share without running a credit pre-screen marketing campaign. The bank also had a desire to simultaneously capture deposit accounts.read more