Campaigns that consistently
generate at least 300% return
on marketing investment and
payback within 6 months.
Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?
Small Business Deposits and Loans Campaign
A large regional bank sought to acquire new small business relationships. In addition to an appetite for new small business deposit accounts, there was a bank-wide initiative with aggressive lending acquisition goals. The client also wanted to increase the use of its merchant services and remote deposit capture offerings among current small business customers.
read more about Small Business Deposits and Loans CampaignNew Movers Campaign
A large regional bank wanted to generate new banking relationships with high-profit potential households that recently moved into its footprint. The bank sought a direct mail campaign that both would reach the new mover targets in the shortest possible turnaround time and would focus only on those households with the highest likelihood of responding.
read more about New Movers CampaignConsumer Money Market Campaign
A large regional bank sought to cross-sell money market account (MMA) products to eligible current customers. The bank wanted a highly focused mailing that would target only those households with the highest level of deposit balances.
read more about Consumer Money Market CampaignConsumer Deposits and Home Equity Campaign
A mid-sized regional bank sought to improve its lending market share without running a credit pre-screen marketing campaign. The bank also had a desire to simultaneously capture deposit accounts.
read more about Consumer Deposits and Home Equity Campaign