Campaigns that consistently
generate at least 300% return
on marketing investment and
payback within 6 months.

Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?

Small Business Deposits and Loans Campaign

A large regional bank sought to acquire new small business relationships. In addition to an appetite for new small business deposit accounts, there was a bank-wide initiative with aggressive lending acquisition goals. The client also wanted to increase the use of its merchant services and remote deposit capture offerings among current small business customers.

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New Movers Campaign

A large regional bank wanted to generate new banking relationships with high-profit potential households that recently moved into its footprint. The bank sought a direct mail campaign that both would reach the new mover targets in the shortest possible turnaround time and would focus only on those households with the highest likelihood of responding.

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Consumer Money Market Campaign

A large regional bank sought to cross-sell money market account (MMA) products to eligible current customers. The bank wanted a highly focused mailing that would target only those households with the highest level of deposit balances.

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Consumer Deposits and Home Equity Campaign

A mid-sized regional bank sought to improve its lending market share without running a credit pre-screen marketing campaign. The bank also had a desire to simultaneously capture deposit accounts.

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