Campaigns that consistently
generate at least 300% return
on marketing investment and
payback within 6 months.

Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?

Consumer Money Market Cross-sell Direct Mail Campaign

Client Challenge

A large regional bank sought to cross-sell money market account (MMA) products to eligible current customers. The bank wanted a highly focused mailing that would target only those households with the highest level of deposit balances.

Our Distinctive Approach

As part of our Consumer Acquisition Marketing System, the bank utilized our Household Deposits ScoreSM to identify households with the highest level of estimated deposit balances. The campaign layered the Household Deposits Scores with our Deposits Financial Personality® segmentation frameworks and our MMA specific responder models to select the optimal customer targets. Our creative team developed tailored creative pieces to resonate with the high deposit balance customers.

Campaign Results

The campaign produced material growth in deposit accounts: