Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?
A large regional bank sought to cross-sell money market account (MMA) products to eligible current customers. The bank wanted a highly focused mailing that would target only those households with the highest level of deposit balances.
As part of our Consumer Acquisition Marketing System, the bank utilized our Household Deposits ScoreSM to identify households with the highest level of estimated deposit balances. The campaign layered the Household Deposits Scores with our Deposits Financial Personality® segmentation frameworks and our MMA specific responder models to select the optimal customer targets. Our creative team developed tailored creative pieces to resonate with the high deposit balance customers.
The campaign produced material growth in deposit accounts: