Below are some recent examples, including a 2,800% return with a payback
in less than 2 months. Are your campaigns achieving these kinds of results?
A large regional bank wanted to generate new banking relationships with high-profit potential households that recently moved into its footprint. The bank sought a direct mail campaign that would reach the new mover targets in the shortest possible turnaround time while also focusing only on those households with the highest likelihood of responding.
The bank used our turnkey new mover solution to produce weekly mail files containing fresh leads moving into the marketing area. Our new mover lead lists are compiled from multiple sources in order to provide the highest possible coverage and ensure lead quality. To be more selective, the campaign also utilized our new mover checking responder model to ensure we were reaching highly receptive targets. Our creative team developed tailored creative pieces showcasing the checking offer and welcoming the household to the neighborhood.
The campaign produced material growth in deposit accounts: