Focused excellence in
financial services marketing.

FMCG Direct is a financial services marketing agency. We develop and deliver
exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

Leadership

We are financial services industry veterans. We are marketing sciences experts. We are creative innovators. We are thought leaders.

Meet our leadership team

Case Studies

We reinvigorate financial services marketing. By developing and delivering distinctive campaigns, we empower our clients to profitably generate material growth in consumer and small business relationships.

View our case studies

White Papers

Our white papers provide new perspectives and address breakthrough approaches for financial services marketers. We cover a broad range of topics, from marketing strategy to tactical execution.

Browse our white papers

Our Services

We focus on one industry and one industry alone: financial services. We specialize in what we believe are the most measurable marketing mediums, direct mail and online. Our unique approach enables our clients to profitably and materially grow their consumer and small business franchises.



Reinvigorate your online marketing campaigns

Financial Personality® Audiences and Consumer Financial Insights® Audiences are now available on BlueKai.
Contact us to learn more
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A New Kind of Agency

Ten years ago, we sought to create a direct marketing agency that would deliver unparalleled returns on marketing investments for financial services companies.

By combining financial services industry expertise with marketing sciences and creative expertise, we formed a new kind of agency.

More about us