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Focused excellence in
financial services marketing.

FMCG Direct is a data-driven, omni-channel marketing services company. We develop and deliver exceptional direct marketing campaigns. Our distinctive capabilities enable banks, investment firms, insurance companies and other financial institutions to profitably acquire, cross-sell and retain consumer and small business relationships.

We are pleased to announce that FMCG Direct has been acquired by Deluxe Corporation, a $3.5B market cap highly respected vendor of scale for the financial services industry. This deal will accelerate our mission to be the agency of choice with a one-of-a-kind suite of capabilities. To learn more, visit Deluxe Data-Driven MarketingOpens in new window.

Meet our leadership team

Leadership

We are financial services industry veterans. We are marketing sciences experts. We are creative innovators. We are thought leaders.

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View our case studies

Case Studies

We reinvigorate financial services marketing. By developing and delivering distinctive campaigns, we empower our clients to profitably generate material growth in consumer and small business relationships.

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Browse our whitepapers

White Papers

Our white papers provide new perspectives and address breakthrough approaches for financial services marketers. We cover a broad range of topics, from marketing strategy to tactical execution.

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Our Services

We focus on one industry and one industry alone: financial services. We specialize in what we believe are the most measurable marketing mediums, direct mail and digital. Our unique approach enables our clients to profitably and materially grow their consumer and small business franchises.



Reinvigorate your digital marketing campaigns

Financial Personality® Audiences and Consumer Financial Insights® Audiences are now available on BlueKai.
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  • Small business direct mail campaigns

    Using our Business Acquisition Marketing System (BAMS), we help banks and other financial services companies profitably grow their small business franchises, including deposits, loans and cash management services.

  • Consumer direct mail campaigns

    Using our Consumer Acquisition Marketing System (CAMS), we help banks and other financial services companies profitably grow their consumer franchises, including deposits, loans, investments and insurance.

  • Digital marketing campaigns

    Through our partner, Experian® Marketing Services, we provide an online marketing solution: Audience IQ. This solution leverages our Financial Personality® scores and our Consumer Financial Insights® scores to better target, engage and convert digital audiences to buyers.

  • Intellectual property and data assets

    In addition to offering the above turnkey marketing systems, we also enable marketers to license our Financial Personality® scores and our Consumer Financial Insights® scores for use in their target modeling and list development.

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A New Kind of Agency

Ten years ago, we sought to create a data-driven, omni-channel marketing services company that would deliver unparalleled returns on marketing investments for financial services companies.

By combining financial services industry expertise with marketing sciences and creative expertise, we formed a new kind of agency.

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